We’ve Got Your Back: BackJoy celebrates 10 years in PH
Are you someone who spends much of the day hunched over a laptop for work and then proceeds to plop down the couch or bed only now bent over a phone browsing through memes and posts? Suddenly, you complain about bursts of pain from your aching back. A familiar scene, right? You are not alone. One of our modern-day woes is our sad state of posture which results in pain. It is estimated that around 80% of Filipino adults suffer from back pain at some point in their lives. Correcting posture and providing people the chance to get back the joy of living life to the fullest is the mission of BackJoy, the leading global provider of products that improve posture. “We tend to sit for long hours, and sometimes, we don’t even notice it. This is the root of the problem,” said Antonio Lorenzo Bonoan, brand executive of BackJoy Philippines. The pandemic has only worsened our bad habits. Especially with the shift in lifestyle, more people are becoming slaves to their devices and poor posture has bec