Ride the Wave, Catch the Feeling with Billabong

Do you remember your first car? Your first kiss? Your first wave? You don't always remember the details, but you never forget the feeling.

Billabong is a brand birthed from a feeling. The thrill of catching a wave, the adrenaline of riding it to the end, and the joy of knowing that you can do it all over again tomorrow. Surfing is not just a sport. It's a life-changing adventure so unique and addictive that it inspires the team behind Billabong to dream bigger dreams and build better gear for everyone to know the feeling too.

You can’t achieve this goal without protecting the playground we call home. To this end, Billabong is committed to embarking on a never-ending journey to minimize the footprint of the products and services they provide. Since launching their Recycler Boardshorts program last 2007, Billabong’s UV Surf and Submersibles (boardshorts, wet suits, and rashguards) are all now made from recycled PET, recycled nylon, and organic cotton. What does this mean? It means plastic still ends up in oceans— but as high-performance, stoke-inducing boardshorts, not bottles and trash.

And Billabong’s not done yet. There’s more work to be done and they’re making headway in bringing sustainable surf gear into every home and closet. And where better to keep it going than in Cebu? Home to beautiful pocket islands and pristine beaches, Cebu is the perfect spot to lock into the feeling that Billabong is known for.

Billabong opens its doors at SM Cebu last October 8. You can get awesome deals on your essential swim and surf gear haul, and the best bundle promos to round up your Christmas checklist.

Feelings are powerful. They can transform the world, one surfer at a time. Feel good on and off the waves in world-changing boardshorts from Billabong. Grab a pair and chase a wave today.