It’s a Happy Christmas at SM Supermalls in Cebu!



SM Supermalls brings back the excitement in every visit, joy in every sight, and a magical connection in every experience that will make every Filipino’s Christmas happier and brighter.

The ceremonial Christmas Tree lighting ceremony in SM Seaside City Cebu’s Winter Magic officially ushered in the Christmas season in Cebu. This afternoon, spectators witnessed colonies of penguin and polar bears lighted up the magical snowflake to kick off the holidays and ice up the fun in the winter magic village of SM Seaside City Cebu.

"Today, we launch our Christmas centerpieces, signaling the start of Holiday Happiness and spectacle in each of the communities we are in. Because we’ve missed you these past 2 years, we promise to bring back a truly magical experience in every one of our 80 malls nationwide, especially here at SM Seaside." said Jonjon San Agustin, Senior Vice President for Marketing of SM Supermalls in his message.

On October 22, Saturday, SM City Cebu will also officially launch the holiday season with the opening of its Sparkle In Italy at the Magico Parco Di Natale in North Wing Atrium at 5pm.


Cebuanos can witness the elegance of Italian ballet fill the North Wing with light and airy ornaments as it sparks happiness on this yuletide season.

Bring your family and friends at the grand launching ceremony on October 22, 5PM at the North Wing Atrium.

Apart from SM Seaside City Cebu and SM City Cebu, SM City Consolacion will light up their giant Christmas trees to share hope, joy, and love with every SM shopper on October 30 at 5pm

Santa-approved Christmas Playpark

Witness as your favorite SM mall opens a new world of Christmas with towering centerpieces, functional spaces, and sprawling activities at the Christmas Playpark. Explore the Christmas markets and play areas, and watch out for Santa appearances, character meet and greets, and other surprises! Plus, you also get to enjoy festive eats and holiday treats, and a whole lot more scents and feels that will embrace you in holiday warmth and ambiance.

Sparkling lights to brighten up your holidays

Christmas won’t be festive without lights. Be in awe as you pass by hallways decked with twinkling lights, illuminated tunnels, beaming driveways, and lit parking spaces as they glow at their best.


Dining out al fresco style at the Super Spots decked with lights

SM Supermalls has also created outdoor attractions for that picture-perfect, memorable shopping, dining, and leisure activities for the whole familyYou can also enjoy special treats, promos, and exclusive deals from your favorite restaurants and food merchants at the SM mall near you!

Turn Christmas AReality at SM

Don’t miss out on a phygital Christmas experience as SM incorporates the festive season with Augmented Reality. In SM Megamall, four AR filters have been made available, including Santa Claus, Reindeer, Snowman, and Sparkle. You just need to scan the QR code at the SM mall near you and see the Christmas centerpiece and magical spots come alive!

Check out the Happiness Stations

SM installed various happiness stations where you can create lasting memories with family and friends. Spot the giant bears with lights at Bears of Joy corner, the happiness photo wall, the Christmas tree decors with your family photos, or the huge TV screen where you can watch your recently filmed Tiktok or IG video at your favorite mall.

Make your furbabies feel the happiness and love

Christmas is for the whole family including furbabies! Make them happy and feel loved by joining the Holiday Paw Play Dates and Costume PAWty. You can also flex them at the Christmas photo challenge and win amazing prizes, or shop for them at the Christmas markets. Also, SM Supermalls will be partnering again with organizations for a pet adoption drive so you can help the little ones find a home in time for the holiday.

Unlock a bigger, better, and brighter virtual Christmas Village


SM will reopen its virtual Christmas Village to bring an exciting, engaging, and rewarding holiday experience to Filipinos. Check out https://gosm.link/ChristmasVillage2022 as it goes live from October 28 to January 5 for an awesome augmented reality shopping, dining, and leisure experience. Create your own avatar, e-meet fellow shoppers and SM ambassadors, and enjoy bonding time with your family and friends while playing fun games at the immersive virtual Christmas zones made for you.

Create circles of happiness by buying products for cause-oriented programs

Since it’s the season of giving, you can support cause-oriented advocacies of individuals and organizations by purchasing products that provide opportunities and livelihood to marginalized sectors. For this year’s 100 Days campaign, SM partnered with bag designer Zarah Juan, Spark PH, the Girl Scouts of the Philippines (GSP), the Association of Foot and Mouth Artists of the Philippines, and the Quezon City LGU for its Vote to Tote initiative.

“This Christmas, we are sending a message of happiness to every Filipino. With every activity we have for them, we hope to inspire everyone to spread sparks of happiness in their homes and communities as we celebrate this year’s holiday festivities,” said Steven T. Tan, president of SM Supermalls.

A new light of experiences will bring happiness and kindness to every Filipino as SM Supermalls create more magical memories and opportunities to touch other people’s lives this holiday season. Check out www.smsupermalls.com and follow @smsupermalls on all social media accounts to stay updated on the various holiday happenings.

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